“You've
got a deal.” Sellers want to hear it from buyers, and buyers what
to hear it from their friends. Same words, but two totally different
meanings for those longing to hear those words. To a seller, it's an
agreement; the final affirmation that their efforts have concluded in
an equitable financial transaction. It tells them they have a
product or service that consumers actually want, and it is priced at
a level that they are willing to pay. Simply put: There IS a demand
for their supply. And that fact alone greatly eases the fears of an
entrepreneur. But for the buyer, the meaning of those words usually
conjure up more than merely completing an equitable financial
transaction. It means you “won”. You got the better end
of the deal. Now there may in fact be more to this than simply
wanting to give a Tiger Woods type fist pump after the seller's back
is turned. It means that you have made your hard-earned dollar
stretch just a little bit further. And that is something you can
gladly deal with.
East11th&Bayview
INSIGHTS OF A SMALL BUSINESS
Monday, May 13, 2013
Tuesday, May 7, 2013
Death of the Store Shopper, Part II
Convenience is not just something that
is “nice to have, if possible” anymore. For most people, it is
the first factor in determining if something is worthwhile or not.
Call it the 'Effort Factor' (EF) if you will. And the lower the EF,
the higher the odds are that it will be in demand by the masses. No,
fast food restaurants and speed-dial alone just won't cut it anymore.
Today's world is looking at every aspect of life to see where the
time can be saved. So if you tell me I can cut out that pesky task
of actually preparing to leave the house, well, you had me at
“hello”. Add to the equation not spending gas and no possibility
of unpleasant interactions with strangers, and I am now asking “why
am I not using this” as opposed to “why should I use this”.
And that, my friends, is a proverbial nail in the coffin.
Monday, May 6, 2013
Death of the Store Shopper
Death
is not something to mock or take lightly. But then again, neither is
what is happening to the classic store shopper. If you can think of
a better analogy, please let me know. I could rattle off the stats
and figures, but why? All we have to do is visit the local mall we
used to hang out at in our younger years. The silence would be
almost deafening if not for the echoes in the distance. Dodging the
tumbleweeds blowing by can by mildly entertaining....for about 5
minutes. Then you start to worry that the fire alarm went off and no
one told you. When Doc Brown and Marty land in 2015, they are going
to have a lot of questions. So what happened? How did this tragic
death occur? The answers lie closer than you think.....
Friday, February 24, 2012
Monday, February 20, 2012
In Early 2007, Louis Vuitton released its most expensive handbag, the Louis Vuitton Tribute Patchwork Bag.The bags, as the title suggests were made of samples of different Louis Vuitton bags. Louis Vuitton made twenty-Four numbered copies of its most expensive handbags, priced at 45,000. They sold out Immediately.
-Most Expensive.
-Most Expensive.
Sunday, February 19, 2012
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