“You've
got a deal.” Sellers want to hear it from buyers, and buyers what
to hear it from their friends. Same words, but two totally different
meanings for those longing to hear those words. To a seller, it's an
agreement; the final affirmation that their efforts have concluded in
an equitable financial transaction. It tells them they have a
product or service that consumers actually want, and it is priced at
a level that they are willing to pay. Simply put: There IS a demand
for their supply. And that fact alone greatly eases the fears of an
entrepreneur. But for the buyer, the meaning of those words usually
conjure up more than merely completing an equitable financial
transaction. It means you “won”. You got the better end
of the deal. Now there may in fact be more to this than simply
wanting to give a Tiger Woods type fist pump after the seller's back
is turned. It means that you have made your hard-earned dollar
stretch just a little bit further. And that is something you can
gladly deal with.
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