Convenience is not just something that
is “nice to have, if possible” anymore. For most people, it is
the first factor in determining if something is worthwhile or not.
Call it the 'Effort Factor' (EF) if you will. And the lower the EF,
the higher the odds are that it will be in demand by the masses. No,
fast food restaurants and speed-dial alone just won't cut it anymore.
Today's world is looking at every aspect of life to see where the
time can be saved. So if you tell me I can cut out that pesky task
of actually preparing to leave the house, well, you had me at
“hello”. Add to the equation not spending gas and no possibility
of unpleasant interactions with strangers, and I am now asking “why
am I not using this” as opposed to “why should I use this”.
And that, my friends, is a proverbial nail in the coffin.
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